Startup corner

Managing Nepali artists’ time, a new venture in Kathmandu

February 15, 2017 23:00 PM Republica

Party Nepal is a multimedia event management company that started in 2001 when event management agencies were only established for entertainment purpose. The company manages over 50 events all across Nepal and also provides marketing services. It has now expanded its venture as a Talent Management Agency which launched on February 9. The agency started by signing four artists: Dayahang Rai, Nischal Basnet, Saugat Malla and Shristi Shrestha. Talent management agency is a completely new concept in Nepal. The organization will help in creating a bridge between celebrities or its clients, fans, followers and media. 
In a tête-à-tête with Republica’s Prasuma Rawal, Shree Gurung, the managing director of Party Nepal, shares about his passion to work for Nepali film Industry and why it is mandatory in the context of Nepal to establish such talent management agencies.

Why did you expand your company to a talent management agency?
The idea had been in the back of my mind for a long time and while I was studying film making in Bangalore and returned Nepal for vacation, I felt I came to India as there is such a craze for Bollywood movies. People in Nepal love listening to Hindi songs, hanging posters at walls to houseful shows. I had this urge to give our industry a new direction; however the qualities of movies are also gradually improving but to improve the status of our industry I believe that our artists need to be given more value, the lifestyles should be changed. Today, our artist handles financial, marketing or personal needs on his/her own.

This hinders in their productivity growth. Hence, talent management agency is established to help our artists in managing their professional lives so they will remain artists and not managers.

What are the services that you will be providing?
We are constructing our office right now and as soon as the renovation work completes, the artists will be appointed with 2-3 coordinators depending on their schedules and they will be supported to allocate their time for a certain program or a person. There will also be managers to handle the logistics of the artists. The office can also be used for appointments, meetings or interview purpose. We will also help them in their regular work days, receiving phone calls, managing projects, finances, creating opportunities and fixing appointments with a desired person. So, all the interviews that an artist has to give can be finished within few hours at one venue. The main objective is to polish these jewels of the nation so that they can work more efficiently. 

What might be the challenges that you might face in this business?
We designed this system after discussing with the artists themselves. We are still in the hiring process and we aim to get the best employees as there can be complicated tasks even though it sounds simple. For now, we have given ourselves three months of time to finish our pre-commitments and equipping our team within this time. The artists we have collaborated with are also our friends, so I don’t think it will be difficult, and we can handle professional issues but have to put a little more effort on personal matters. Further, we want to expand our wings to collaborate with musical artists as well.


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