KATHMANDU, April 29: The government is preparing to introduce an Advertising Code of Conduct in a bid to regulate the advertising industry rather than controlling it. Dr Baikuntha Aryal, secretary at the Ministry of Communications and Information Technology, said so while inaugurating a two-day training on capacity building of human resources for advertisement management.

He further explained that the code of conduct formulated is going to be introduced in consultation with the stakeholders to make the advertising sector cleaner, transparent, responsible and accountable. "Often advertisements are made without authenticity and with misleading information," he said, adding the code of conduct aims to streamline such trends and tendencies in the advertising sector.

The secretary also reaffirmed his commitment to making the Advertisement Board transparent and competitive and to amend the Board's policies and regulations as per the changed time and context. The Advertising Association of Nepal (AAN)'s senior vice-president Narayan Shrestha underscored the formulation and implementation of clear and coherent policies for the distribution of advertisements.

The Board's chairperson Laxman Humagain shared that trainees will be enlightened on the Board's undertakings, concepts of advertisement and current trends, and advertising code of conduct and importance of advertising industry, among other issues.

 
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