KATHMANDU, Feb 28: Thanks to burgeoning demand in international market, Incessant Rain Animation Studios ( IRAS )- Nepal’s only organized 3Danimation and stereoscopic company- is in rapid expansion as never before and recruiting and training more persons.
IRAS, pioneered by a team of artistic and technical talents, has proved its professional expertise by bagging contracts from internationally acclaimed Hollywood studios. IRAS has commenced working with some of the prominent Hollywood studios for blending high-tech visual effects.
When IRAS started in 2008 , it had only 15 animation and graphics artists. At present , it has 85 employees and it is showing no signs of stopping, “ We are giving trainings and offering attractive incentives to recruit more. Kiran Joshi, CEO of IRAS, told Republica.
As an animation studio, the company regularly gets scripts for animation movies. Of late, it has started getting some handsome offers from persons who are interested to buy the company” This shows that we are succeeding what we are doing” Joshi said.
Prior to opening Incessant Rain Animation Studio, Joshi used to work as Head of the Digital Production/ Visual Effects Supervisor at Disney. He had to oversee all technical and creative aspects of animated films produced by Disney.
Suyogya Man Tuladhar, one of the Promoters of Incessant Rain, said they have bagged visual effects projects from prominent Hollywood studios only because they have been able to deliver quality output.
Incessant Rain works on concept storyboarding, designs, layouts, modeling, texturing, animation, lighting, special effects, post production and visual effects.
Apart from outsourcing jobs from western studios, Incessant Rain has plans to develop and introduce unique characters from Nepal’s mythology to world wide audience.” We want to promote and distribute our own characters in the global arena”., Joshi said, adding that they want to promote Nepal brand through Nepal’s unique characters of folklores and myths through animated and modified stories “ We plan to launch some of such by mid 2011. We are in the initial phase of developing our local projects”, he added.
Incessant Rain Studio recently made an advertisement movie for UN World Food Programme where it introduced Yak in an interesting way.
Animation is a billion dollar industry worldwide. India alone recorded annual business turnover of around $1 billion through its 1500 animation companies. China too has about 2200 joint venture with foreign based companies.
By forging business ties with reputed companies Hollywood studios, Incessant Rain has opened up a new avenue for animation professionals in Nepal “Disney already has a chapter in India. But they selected us to make a 3D animated movie of Mickey Mouse for Deepawali. We produced the movie and proved our mettle.
FOCUS ON NEPALI MARKET
Though Incessant Rain charges higher fees for international companies, they are charging just a nominal fees for local clients. The company recently made an AD film for Ace Development Bank, where they animated one-horned Rhino. Very soon they are making another ad movie putting Yeti as a character for Mercantile Communication.
“Whatever we do in Nepal, our main objective will be to promote animation art an attract deserving young artist in this profession”, Joshi said.
A 3 D animator working in California pockets around $60,000.00 per year, according to Joshi. “Since Nepali animators are also working for international clients through IRAS, they also net handsome salary and facilities”, he added.
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I m very glad to heard about IRAS from republica. i didn´t know before that type company is in Nepal, Im also a part of this field i have been working CG and 3d animation since three years in Nepal and now in India (New Delhi) as well as trainee. hope will join IRAS too.
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Milan K.C.
IRAS is doing great job.
My wish let it grow success in the days to come
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