Apple iPhone 5, the latest arrival, boasts a 16:9, 4-inch screen, new smaller port, thinner, lighter design and 4G LTE.
Last year´s iPhone 4S always felt like an incremental upgrade rather than a true step change, and although it sold wonderfully for Apple and brought some interesting additions, few would argue against the suggestion that it opened the door for competitors.
As a result, this year´s iPhone 5 launch was perhaps most important for Apple since the very first iPhone arrived back in 2007.
For anyone following the rumors over the past year, the iPhone 5 features won´t bring any major surprises, with many of the new features expected – including the new dimensions and the improved A6 chip.
The iPhone 5´s camera is smaller, hardier and enhanced by the more powerful chip, and the front-facing camera is bumped up to a 720p version. Wi-Fi is improved and the inclusion of 4G is a must have in the current phone world.
But it is the size, design and shape that will win the most admiring glances. The all glass and aluminum chassis can claim to be the thinnest smart phone, at 7.6mm ‘thin’.
The 4-inch screen keeps the retina resolution despite the added length, which Apple has brought in to make the iPhone 5 more movie-friendly.
The added real-estate is welcome, especially given the growth of its rivals, and apps will apparently be easy to move onto the new screen size for developers.
In the hand the Apple iPhone 5 certainly feels comfortable. You can see why Apple decided to keep the width the same, since it fits the hand nicely – just as its predecessors have.