Godrej Consumer Products recently organized ´QPS Target Scheme Distribution 2011/12´ to facilitate people involved in the distribution of Godrej consumer products in the Nepali market. Kriti Bhuju of Republica talked with Umashankar Mukherjee, country sales manager of Godrej Consumers Products, to know about the program and the performance of Godrej products in Nepali markets. Excerpts:
What actually is the ´QPS Target Scheme Distribution´ program?
We organized this program in order to facilitate the traders involved in the distribution of Godrej consumer products in Nepal. We distribute various prizes to our traders based on their performance and sales volume. Our prizes include 11 gold coins, 50 silver coins, 28 refrigerators, 18 TV sets, 3 microwave ovens, 5 Nokia mobile sets, 10 dinner sets, 150 wall clocks and 52 fans with remote control. We have 365 traders all over the country.
Can you inform us about the Godrej product range available in Nepal?
Nepali customers can get out consumer products like Godrej Powder Hair Expert, Nupur mehendi, and Ezee detergent. In the insecticide segment, we have been distributing Good Knight and Hit aerosols, Good Knight low smoke coil, Good Knight mat with heater and Good Knight refills in the Nepali market.
How are the Godrej products doing in the Nepali market?
As per the report of AC Neilson, Godrej Consumer Products is the No. 1 brand in India in its product segments. In Nepal, we enjoy about 70 percent market share. Our market share here has doubled in just three years. This shows that our products are well accepted in the Nepali market.
What about the prices?
We always follow the market trend while fixing the price of our products. Our price is competitive as all our products are of very high quality and the customers get the value for their money spent. For example, customers can get Godrej Powder Hair Expert at Rs 23 for 5 grams, which means the products are very affordable.
Are there any new products in the pipeline for Nepali customers?
We will be introducing new range of products in the Nepali market this year. We are launching Good Knight eight-hour low smoke coils by the end of this month. We are also introducing Aer room freshener and car fragrance and Abha herbal hair dye next month. Besides, we are also re-launching Cinthol products in the Nepali market by the end of this year. Cinthol products include talcum powder, deo spray, soaps and shower gel.