KATHMANDU, Dec 24: Even when she was just a teenager, she used to “borrow” her uncle’s bike and ride around the city. Neelam Shah, 26, is adventurous, a sports lover and has a passion for events. Founder of She Devils and now The Rainbow, both event management companies, Shah is strong willed.
She started She Devils with a group of friends in 2005 when she was still in school. The group organized random parties. But when her friends moved abroad, Shah took on the task single-handedly. Never giving up, no matter how tough organizing events as a one-woman team was, Shah shares her experiences in event management in Nepal.
What is it about event management that motivates you to keep working in this field?
Everyone does what one likes. Event management, really, is a ‘we’ thing. So, when I was all alone at this task, I couldn’t always succeed as I had expected. But I didn’t give up.
Events aren’t always parties and nightlife. I want to establish a more professional and quality events culture in Nepal. It’s this passion for organizing events that gets me going.
How challenging is event management?
For a young Nepali woman who is doing this alone, it’s very challenging. When I first started, I had no idea what I was doing. But I researched. From finding sponsors to arranging the sound system, I had to take care of everything myself. Although I rarely met people who encouraged me to continue this, I do have a few close advisors who have guided me through this. Now, I can organize any event, anytime, anywhere.
What are some of the events that you organized that you are proud of?
I like inventing new events. I’m really working to take the Master Snooker Championship, which I’ve been organizing, forward it along with an eight-ball tournament for women as well. Apart from that, I’m also proud of the social events that I’ve been doing.
Please share with us your further views on event organizing culture in Nepal at present.
Organizing events requires creativity. It isn’t just a fun thing to do. Nor is it a quick moneymaking business. I think if the only motive is making quick money, then people should call themselves event organizers. Nepal is the right place when it comes to introducing new concepts. Event organizers should work to bring in creative ideas rather than just being copycats.
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